People by nature have a tendency to follow the crowd. When we see that a certain restaurant always has a line out the door, or that a product has a ton of positive user feedback, we don’t need to be convinced to try it out! This is the influence of “social proof,” and it’s one of your greatest tools to boost patient retention and help new patients find you. With this ebook, learn simple ways to use social media to strengthen your practice’s social proof, including: Obtaining and Better Managing Online Reviews. Turning Patients into Advocates. Leveraging Influencers. Turning Intangibles into Transference. Harness the power of social proof to build a reputation that patients and potential patients will trust, act upon, and share with friends!